Ian Bennett

Ian's design and architectural approach is built on the dynamic engagement of interior and exterior spaces, created with bold and unapologetic forms. His new identity system reflects his aesthetic, turning a piece of paper into a design object that disrupts the negative space around it. When placed on a ninety-degree angle, the typography engages the negative space within the paper instead.

A customised version of Classic Grotesque brings refinement and intensity together with strong forms and delicate details, like the angle cuts on the Es and Ts.

Services: Brand positioning, brand identity

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